How Google+ Circles Can Grow Your Business

The main purpose of joining social media sites, such as Google+, is to grow your network, gain exposure, and generate customers for your business. Google+ circles are great when it comes to creating brand awareness and building an audience for your online marketing presence.

Circles are similar to “Likes” on Facebook and “Followers” on Twitter; it is used to build a network of people who are interested in your business, products, or services. However, many people find that Google+ circles are more “user-friendly” than other platforms like Facebook.

For instance, its “drag and drop” feature makes it quick and simple to add people into your circles. Not only that, but you can create many different circles in Google+ and only add relevant people to each circle. As a business owner, it is recommended that you create separate circles for your business prospects, clients, employees, family – or any other segment that relates to your needs.

This makes sharing information a lot easier as it can be tailored only to those groups who have an interest in what you are sharing. You can also create specific marketing campaigns to target specific circles. The nice thing is that if you offer different types of products and services, you can create individual circles based around those specific things; allowing you to target even further.

Keep in mind that social media is about more than “selling” your products and services. It creates a way for you to “build relationships” with your target audience, which will in turn create more loyal customers over time. By sharing helpful and interesting information with them, such as tips, videos, or photos, you can quickly build trust and authority status. With good, valuable content, it won’t take long to find more people to join your circles because the people in your circles will recommend it to their friends, family, and other associates.

Although it takes time to manage, growing Google+ circles is not hard for most people. Due to the explosive growth of Google+, businesses can no longer ignore this amazing digital tool. It is a very powerful way to generate more exposure for your brand.    

How to Be Proactive When Building Online Reviews Online reviews

Online reviews are a crucial part of any business because they act as a window that shows the public “how good” your business really is. This means you have to be pay close attention to what is being said about your business online because this will directly impact the number of consumers who will actually choose to do business with you.

If you have several positive reviews posted from satisfied customers, other people will want to experience those benefits for themselves. In fact, the more reviews you have, the better. As a result, your sales will increase.

So it is crucial that you set up, claim, and verify all of your local directory listings to open up different avenues for your customers to leave reviews. This includes Google+ Local, Yellow Pages, Yelp ; among many others. Once you set up these listings, more people will be able to:

– Find your business
– Leave reviews for your business
– See what others have to say about your business

You may be wondering “how” you should go about getting reviews from your customers.
Simply ask them to go online and let others know what they think about your products or services. This should not be a daunting task and many would be happy to do so. You can effectively ask for reviews through word of mouth, on your receipts, on your website, on your social media sites, and any other feasible methods.

While your focus will be placed on getting positive reviews, keep in mind that some of your unhappy customers will also post their opinions about your products or services online; and that’s OK. A few bad online reviews are to be expected, but when they exceed the number of positive reviews, your reputation is at stake. So it is critical that you stay up-to-date about what is being said about your business online. This way, you will have a chance to respond to any negativity, which will show people that you actually care about your customers. Following just these few simple tips will help you protect your brand, generate fresh leads, and build loyal customers.

YouTube Tips For Marketing Your Business Using Videos

YouTube is the 2nd largest search engine in the world and is the largest video search engine in the world. It is also currently owned by Google – The largest search engine in the world. Right now, there are millions of videos being viewed everyday and if you don’t tap into YouTube as a source of traffic and marketing medium for your business, you’ll potentially be leaving tons of money on the table.

Let’s look at some YouTube tips for marketing your business. The best way to market your videos is through viral videos. Viral videos are cool, interesting and valuable videos that make people want to share them with their friends. Thankfully, YouTube allows for easy sharing on social media websites such as Facebook and Twitter, and also allows fans to subscribe to a video channel for the latest updates.

Get a video up onto YouTube and tweak it accordingly. Make sure at the end of your videos there is a call to action so that you can tell your viewers to take the next action such as visit a website or follow you on Facebook or Twitter.

In the description area, always include your link to your website on the first line of the first paragraph. This helps improve SEO and gets a free backlink to your website. It is also the first thing people see when they watch the video.

In your description area, make sure you include high search volume keywords so that people can find your content easily. YouTube ranks high in the search engines so by putting your content on YouTube, it makes your stuff much easier to find.

Last but not least, promote your videos to your list of followers. The more people that view your videos, the more eyeballs it will get because YouTube will feature more popular videos in the front of the searches.

Social Media for Businesses

There’s no doubt about it. The Internet has become the social meeting place for people from all walks of life. Whether they’re looking for a new place to have dinner, need information on a certain topic or just want a little laugh, they’re turning to the social web to get what they need. In addition, search engine giants like Google are using that same social web to deliver relevant search results to their users. As a business owner, that means it’s becoming ever more important that you get involved in social media.
How involved you get is up to you, and will depend on your resources and objectives. Social media can take up a considerable amount of time and resources, so you need to plan accordingly. It’s also important to have a plan for your social media and to stay focused because the lines between  “working” and “playing” are easily blurred on social media websites.

This article will give you an introduction to four of the biggest social sites and provide you with some ideas on how you might approach them. Put your focus into the places where you can find your targets, and always refine your approach as you continue to explore. We’ve also included some additional tips to get you off to a great start.

Top 4 Social Networking Sites
If you do a bit of searching around you’ll probably find lists of social networks, and you might be overwhelmed by the sheer number out there.
The thing to remember is that most networks have a very small user base and it is not often worth investing any time into them. Of course, if you find a network that specifically targets your ideal customer, they might be worth exploring. But for the purposes of this guide, we are simply going to take a look at the top four social networking sites overall.

#1: Facebook
http://facebook.com
Description: The granddaddy of all social networks, Facebook boasts the largest number of users from a wide demographic. Users can post updates, photos and videos. Interaction comes in the form of comments, sharing updates and “Likes” which demonstrate that someone likes the update they just read.
Demographic Data: Facebook has more than 845 million active users, more than 483 million users of whom are active on a daily basis. Facebook is available in over 70 languages. There are slightly more female users on Facebook than male users, but their representation is fairly even. The age range of users is broad, but the 20-29 age group is the best represented.

Business Opportunity: Facebook allows business to create “Pages.” Users can subscribe to receive updates from your page by clicking a “Like” button to indicate they are a fan of your business. You can post updates about your company, interesting facts, share news, create polls and more. Facebook allows customization for branding your Facebook Page.

#2: Twitter
http://twitter.com
Description: Often described as a micro-blogging network, Twitter allows its users to send short updates of a maximum of 140 characters; referred to as “tweets.” They can post text updates, and while the site also allows the posting of photos, users have to click a link to view the photos. Users can interact with one another by replying to user updates or “retweeting” them – which means rebroadcasting someone else’s tweet to their own followers.

Twitter also employs the use of “hashtags,” which are keywords preceded by a “#” character, that make them searchable, so people can follow conversations on specific topics.

Demographic Data: Twitter has more than 300 million users that post over 500 million tweets per day. 53% of Twitter’s users are female, giving them a slight edge over the male user population. 30% of Twitter’s users are between the ages of 26 and 34 and 27% of them are 35-44. Twitter  is currently offered in only a handful of languages, but they are working to expand their offerings.
Business Opportunity: Businesses are allowed to set up Twitter accounts as the service does not distinguish between business and personal accounts.
You can post updates about your company, share information, interact with other Twitter users and post photos. Hashtags are an opportunity to share information during events of interest and relating to specific topics. Twitter allows for custom branding of your Twitter profile page.

#3 LinkedIn
http://facebook.com
Description: LinkedIn is focused on connecting professionals, with the purpose of sharing industry-related information, as well as job and other opportunities.
Demographic Data: LinkedIn has over 160 million members and over 2 million companies have LinkedIn Company Pages, making it the largest professional social network online. It is available in 200 countries worldwide and is available in 16 languages.

Business Opportunity: LinkedIn provides professionals the opportunity to create profiles and increase their professional contacts and connections. You can also set up a Company Page to share company news, employment opportunities and more. It is a good opportunity to meet other like-minded business owners and professionals for the purpose of sharing information, forming partnerships and more. You can create polls, share files, promote events, share presentations and more. LinkedIn allows for minor customization in order to brand profile pages.

#4: Google+
http://plus.google.com
Description: Google+ is a relatively new social network created by the search giant Google. As Google implements more social results into its search, SEO experts are saying that Google+ is becoming increasingly relevant to your appearance in search results, so it’s definitely a network
worth looking at. Users can post updates, and share images and videos.
Interactions come in the format of comments, sharing updates and clicking the “+1” to demonstrate that a user likes the update they just read. Google employs the use of “Circles” so that users can categorize the people they are following into different groups such as friends, acquaintances, business connections, etc. There is also integration with YouTube, Picasa and other Google services.
Demographic Data: It is estimated that Google+ has about 90 million users, making it a relatively small social network in comparison to the others mentioned in this guide. Publicly available demographic data is limited, but it is reported that a large percentage of its user base is technologically-oriented men. According to Wikipedia, over 71% of Google+’s users are male and 35% of all their users are between the ages of 25 and 34.

Business Opportunity: Businesses can set up a Google+ Page that allows them to connect with their followers. Businesses are not allowed to set up regular Google+ profiles, although you need to set up a personal profile before you can create a business page. Users can subscribe to your Google+
updates by putting you into their circles. You can share updates, share useful content, photos and videos. You can also create “Hangouts” that allow you to interact your followers via video or audio chat. Google+ allows for minor customization in order to brand your profile page.

Where Should You Focus Your Efforts?
Now that you have a better understanding of what’s available at each of the social networks, it’s time to decide where you’ll first direct your efforts. There is no sense in signing up for all the social networking sites at once if you don’t have enough time or resources to dedicate to every one.
Here are few things to consider when deciding where to begin:

 Facebook definitely has the largest user base, so it’s a natural starting place for a lot of businesses.

 Twitter is smaller than Facebook, but is a much more open network that is readily searchable. In addition, all updates are public by default. That means that your updates on specific topics may catch the attention of someone who otherwise may never have heard of you.

 If you are a new business, building a following on a Facebook Page can prove challenging. With a network like Twitter, it’s easier to find other like minded individuals and follow their updates and start making connections that way. For Facebook Pages, there isn’t nearly as much of a reciprocal-minded following of brands.

 If you like to share a lot of visuals like photos and videos, Twitter and LinkedIn may not be the natural first choice. While you can link to those types of media, they aren’t readily seen while a user is viewing the updates on the site. Facebook and Google+, on the other hand, are more visual social networks that can put your visual content in the forefront.

 If your business is to create influential business connections or to meet others working in the same niche or industry as you, LinkedIn probably provides the best opportunities.

 If your target market is technologically-oriented men in their 20s, 30s or even their 40s, Google+ may help you connect to the right audience.

Those are just a few starting thoughts. The best way to decide what will work best for you is to get your feet wet. Set up a profile, start looking around at what other businesses are doing and get in on the action.
However, just like everything else in business, it can take time to build your following. Just because you don’t hit it out the ballpark in your first week, it doesn’t mean the social network isn’t right for you. It takes consistent work and effort to grow over time.

More Social Media Tips for Business
Before heading off, here are a few things to keep in mind to ensure you are more efficient with your participation in social networks and continue to work toward your goals.

 Have a plan for your social media. Are you going to use social media as an extension of your blog and share updates on your content? Do you want to meet new business connections? Are you trying to create a greater sense of community? Are you trying to establish your business as a go-to resource on a specific topic?

 Social media success takes time. Unless you already have a well-established online presence, you may find that your foray into social media may not produce the instant results you’re hoping for. The key is to start making connections, getting to other influential people and working toward serving your audience.

 Analyze your competition. While you want to set yourself apart from everyone else making noise on social media, there is no need to completely reinvent the wheel. Watch what your competition does on social media. Who is doing well and why are they doing well? These are important things to know.

 Be careful with our social media management team. Hiring a team or individual to help you with your social media campaign is a good idea, but you need to make sure a consistent and appropriate
message is shared. Set up well-defined guidelines to make sure everyone is on the same page.

 Put some effort into your profiles. Always fill out a profile completely and think about what your potential follower wants to know about you. Use an appropriately professional image and update details as needed.

 Let everyone know you’re on social media. Add “follow me” buttons to your website, let your email subscribers know that there is a new way to connect with you and include the information in your advertisements. Publicizing your participation is an important step into growing your following.

 Keep the “social” in social media. While people love to hear from businesses and receive their updates, the focus should always be on the social. Keep your own focus on sharing helpful information, being helpful and avoiding constant blatant self-promotion.

 Share readily. Building on the social aspect of social media, readily share the content of others. Sharing is a great way to meet new people and to be seen as a hub of helpful information in your topic area.

 Respond to those that engage you. Where possible, respond to comments and engage your audience further. There’s nothing worse than a business page that shows no real interaction by the owner.

Above all, keep in mind that you are still working and growing a business. You still need to develop products, grow your mailing list and sell your products. Social media is a great way to increase your exposure and connect more meaningfully with your followers, and it should be a complement to your marketing activities rather than replacing them. Stay steady and focused and you’ll be seeing the benefits of your participation, too.

How To Grow Your Business Virally Using Videos

We all have 24 hours in a day. The amount of leads we can generate in our business is limited to how much time we have, or is it? There’s one way to attract tons of leads and grow your business faster than ever – Through the power of viral marketing.

In this article, I’ll show you how you can grow your business virally using videos. Viral marketing is the marketing of word of mouth (or online sharing) which helps you grow your online business by leaps and bounds in a short amount of time.

With the emergence of social sharing video sites such as YouTube, people can easily upload videos for free and reach a wide audience in a short amount of time. The key is in creating good viral content which makes people want to share it.

Make some funny videos related to your content, hire a professional to make a cool video or if you have some skills in video editing, try making something cool yourself. Then, post up the video on YouTube and get people to view it.

Blast your video to your email list, ask your friends to watch it and encourage your viewers to share it with their friends. The more people that share or view it, the higher ranking it will get in the video search engine and hence, more people will see it in return.

Keyword research is also very important. In your video description, make sure you include keyword rich descriptions inside. This is because YouTube ranks very high in the search engines, so the more targeted your keywords are, the easier people can find your content and help your videos get higher viewership.

Most importantly, don’t forget to include a link in your description to a website of your online business or include a call to action at the end of your video.

How To Use Videos To Effectively Market Your Business

Videos can be a great way to market your business to a wider audience. One good thing about videos is it conveys professionalism and shows that you are a person to be taken seriously.

No one likes to read chunks and chunks of information, and videos can be a great way to spread information to wide audience because they are easy to digest and are generally more interesting to view. You can use videos as an alternative source for providing information to your followers as well.

One good way to market your business using videos is through the viral effect. Interesting, quirky videos can be easily shared over social networks and can be easily uploaded onto video sharing sites such as YouTube and Metacafe.

Speaking of YouTube, YouTube is largest video search engine in the world and you can upload videos for free. You can draw extra traffic to your website by adding a call to action at the end of the video and include links to your web sites under at the description box. If you frequently post videos, you can ask your video sharing community to subscribe to your YouTube account for more cool videos.

Ever tried making a profile video? A profile video with you starring in it can convey sincerity and allows people to connect with you at a more personal level, it’ll let them go thinking…”Hey, he’s just like me”

One more way to market your business is through video testimonials or reviews. The human factor in video testimonials makes your products seem more genuine and believable. This source of social proof can boost your profits up a notch.

In short, videos make a great addition to your marketing arsenal and should be implemented in addition to your conventional marketing methods.

The Upsell: How To Double Your Profits Using Videos

Have you ever been to McDonalds and bought a burger set, and then the server asks if you would like to supersize your set for an extra couple of bucks? That’s known as an upsell.

In the online marketing world, you can upsell your customers with other products of interest as well. Did you know that when a person buys a product, there’s up to a 50% chance that they would buy another product if the product complements your existing product and they have the cash budget for it?

This is where videos come in. You can double your profits using videos by using them as an upsell. As we all know, videos have a higher perceived value and can often be sold at a much higher price because they are more expensive to produce. You can even triple your profits by burning your videos into CDs and shipping t hem to your customers. The fact that the product is physical makes the perceived value even higher!

You can sell a video as an upsell to an e-book or audio course, or bundle them together with the e-book and sell it for a premium price. Videos can also double your profits through helping you market existing products. This is done through the power of viral marketing. The more viral and sticky the content of your videos, the more people are willing to share them and this can help you grow your business faster easily.

In short, you should almost always bundle existing products with a video version because people respond better to video products and they have a higher conversion rate compared to conventional e-books. Don’t leave money on the table!

Using Videos for High End Products

Selling e-books is a great way to make fast cash because of ease of delivery and transaction. The problem arises when there are too many e-books in a market and you just can’t make enough from selling e-books. So how do we come up with premium digital products that you can make more money from?

Enter videos: Using them as a high end product. Here are a few reasons why you should use videos instead of e-books as products. Now, videos usually have a higher perceived value than e-books because it costs more to create them (not necessarily) and because of that, you can place a higher value for the product.

On top of that, videos are also more preferred compared to books. Nobody loves to read chunks and chunks of information, but they can sit around and watch videos for hours. Videos incorporate audio and video elements which make the process much more enjoyable.

Plus, video content have the ability to go viral easily. With the emergence of video sharing sites such as YouTube and MetaCafe, sharing videos becomes a walk in a park and the more viral the content of your video, the potential for growing your business by leaps and bounds becomes higher.

Here’s another good trick, once you’ve sold an e-book to a customer, you can offer to upsell them a video version of the product or packaged them together and sell them at a higher price. Videos also make great backends (upsells and downsells) to existing products and can help you make extra bucks by riding on their “buying mode” emotions.

In short, the potential of video products as a high priced premium product is definitely there. Tap into it today less you leave out tons of money on the table.

Mobile Marketing Features

Mobile Marketing Features

Advertising on mobile is one of the main reasons of promoting your service or website. This can be a great way to propagate your merchandise. There are several types of ways of promotion in Mobile Marketing. Text system is also a fantastic way to attract new customers. For example, restaurants apply for mobile marketing via SMS to send out the details of their special deals to their customers.

Many organisations use text message marketing to provide important points of all kinds of information wanted by users. Some companies also employ the text message marketing program to get the feedback, queries and complaints from users. The best thing about SMS marketing would be that the mobile customer doesn’t have to wait for the corporate jingles to receive information. Mobile users will get most of the information they really want on a single SMS.

Marketing via Mobile Applications- Numerous varieties of mobile applications are increasingly being developed everyday for mobile users. Cellular phone applications are also perfect for marketing purposes. A number of companies create free games for mobile users that have a link to their blog which they are promoting. Cellular phone users use various kinds of mobile applications including games, GPS locator and many more.

Marketing via MMS- MMS is also a popular feature of mobiles. Some businesses produce a slide show on their respective products and send those to cellphone users using MMS. Game designer companies can create slide show of their game or video files of the game to market their products and services. Currently numerous cellular phone users use smart phones who have the capability of receiving MMS. So that you can target these audiences for the marketing of your item using MMS services.

This is how mobile marketing can have a great effect on the entire promotion of your product. It is a easy way to spread the interest about your service using the many mobile phone marketing features. Now you know why mobile phone marketing is so important.

Text Message Marketing

Text Message Marketing

Mobile marketing gained nearly prime importance nowadays as more than 350 million Americans have mobile devices in their hand. Usage of GPS and Internet via mobile has given it another dimension. It’s a very good way to advertise via mobile phones because practically everyone of your messages gets delivered into hands of a targeted audience.

These days, there are many various mobile phones available which use different operating systems for this purpose.  Let’s discuss them separately:

SMS
It is common these days that users members of a messaging service by sending an empty message to some short code. That allows these smartphone users to receive marketing messages in the future. It’s upon their will to keep subscribe or to cancel subscriptions. It’s one of the best methods of market product.

MMS
MMS is comparable to SMS, but rather than messages, it carries a sound clip, a video clip or a picture of this product. Therefore, the receiver may have a better view of your product.

Internet Browsing
These kind of mobile messages show up on mobile websites, games and applications as banners. Squeeze pages or other online marketing strategies can be applied to it.

QR Codes
Quick response codes are two dimensional graphic codes which provide the data embedded in the picture. A cell phone which has a QR reader set up is able to scan the code and access the information.

Bluetooth Proximity marketing
Proximity marketing is location based marketing where local distribution can be made possible. People who find themselves in range as well as have their Bluetooth activated can readily receive marketing messages. Mostly employed in concerts or larger events, it is useful for conferences and broadcasting information to a particular audience.

The beauty of mobile marketing is it hits straight away to the targeted audience. It could possibly enhance your goods within hours and with little cost. Surveys showed that in the future mobile phones with access to the internet, Email, Camera, Video, GPS, and Music player will overtake mass audiences. Thus a completely new boost to mobile marketing is definitely patiently waiting around the corner.

Another important point will be the growth and development of applications that promote mobile marketing. A lot of people use mobiles to interact with themselves, and even though playing a video game, they could click your add whenever it catches their attention.

In the end, mobile marketing certainly is the easiest method to promote your product or service since there isn’t any barrier between you and your targeted market. Thus rendering it efficient in its way.